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Brand sponsorships

Backed by over 100 years of stellar performance, DEWALT® leverages our reputation to build high-profile relationships with organizations aligned with our target audiences and users.
DEWALT Brand Equity Image - Users on site
A person wearing a yellow DEWALT racing suit and cap, waving on stage at a NASCAR Cup Series event. The background includes NASCAR and Nashville signage.

Proud sponsor of Joe Gibbs Racing

DEWALT® prioritizes results. As a proud long-term sponsor of Joe Gibbs Racing, a premier NASCAR organization, DEWALT® delivers power, grit, and innovation for a winning combination on and off the track.

McLaren sponsorship Life Style photograph 2025
McLaren sponsorship Life Style photograph 2025
McLaren/DEWALT official tools and storage partner black lock-up horizontal logo

Official tools and storage partner

DEWALT® is the Official Tools and Storage partner of the McLaren Formula 1 Team. With a shared goal of excellence, this partnership highlights our focus, ambition, and microscopic attention to detail.

Image of the McLaren car
An orange and black Formula 1 race car driving on a street circuit during a race event in Baku. The city buildings and safety barriers are visible in the background.
Two race car drivers wearing orange and black racing suits celebrate on a podium by spraying champagne, with bubbles and liquid flying in the air. The background shows event signage for the Formula 1 Australian Grand Prix 2023.